Design for Business : Industry Report - Management Assignment

Internal Code - MAS722

Management Assignment

Question : Discuss your research findings holistically - considerall the information from your research (site analysis, customer journeys, surveys or interviews etc.) and any information from “What’s the Future of Business” you think is relevant to your business 1 Who are the customers and how do they interact with the business?

•  Do they go to the store?
•  Describe in detail what the business looks like, how it has been set out & any key customer touch points
• Do they go online?
•  Describe in detail any online presence and what customers can do online and how they do it (touch points)

2What things (values) are important to the customers?Moments of Truth? 3 What is the customer’s experience with the business? 4 What works well? What doesn’t work? 5 How do your findings fit with the general business values, beliefs ortrends?