Highlights
Introduction
Introduce your project report. Provide background information about your case organisation(s) or case industry, and the problem or opportunity that you are investigating. Briefly introduce the data, methodology and methods you are using. Finish the introduction with a brief overview of the structure of your report.
Review of theories and frameworks
Refine the review of theories and frameworks from Assessment 2 and address the feedback you have received.
Business theory: Critically examine relevant literature (credible academic sources) and briefly review two (2) specific, narrowed down contemporary business theories that are related to your identified problem or opportunity. Clearly explain and justify why these theories were selected and how they are relevant to your problem or opportunity.
Analytical frameworks: Critically examine relevant literature (credible academic sources) and briefly review and compare two (2) analytical frameworks (methods or tools) that could be applied to analyse data. Clearly explain and justify why these frameworks were selected and how they are relevant to your problem or opportunity.
Methodology and methods
Refine the methodology and methods section from Assessment 2 and address the feedback you have received.
Case study research methodology: Describe the use of case study research methodology as it relates to your problem or opportunity by making use of the credible academic source provided for Assessment 2, 'Toward developing a framework for conducting case study research' (Ebneyamini & Sadeghi Moghadam 2018). Clearly state whether your case study is based on a case organisation, or an industry. Explain the type of case study research you are planning to undertake (e.g., undertaking a single case study on a case organisation or using a single case study approach in which there is a comparison between a case organisation and another case organisation(s) or industry)
Analysis and findings
Critically analyse the secondary data by applying the selected analytical framework (method or tool). Explain and discuss the findings of your analysis relevant to the problem or opportunity (using literature, logic and secondary data to support the argument). Be focused with any tables and figures that you include. You must contextualise and explain all figures and tables in detail. Do not leave it to the reader to interpret your figure or table.
Discussion and implications
Critically reflect on the findings and issues related to the investigated problem or opportunity, linking them to the contemporary business theories reviewed. What are the implications for your chosen organisation(s) or industry?
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