Critical Literature Review and a Concept of Operations - IT Assignment Help

Assignment Task

Assessment Brief
Please read this assessment brief in its entirety before starting work on the Assessment Task.
Assessment Context
The growth of sharing economy services has been led by technological development, an awareness of reducing ecological impacts, and change in attitudes toward product ownership and the demands for social networks. Research on the motivations of the sharing economy help facilitate a better understanding of users’ decision-making processes.For the purposes of this assignment, you are engaged as a consultant to Pentax, one of Japan’s longest-established photographic equipment manufacturers. During the company’s heyday of the 60’s, 70’s and 80’s, Pentax was widely regarded for producing a number of class-leading innovations. However, since the 90’s the company has consistently lost market share to its major competitors Canon and Nikon and to new entrants such as Sony. Several third-party lens manufacturers, such as Sigma and Tamron, have deserted Pentax, further weakening the company’s sales position.Pentax is owned by Ricoh, a conglomerate that is probably better known for making photocopiers. As such, business leasing models are very well understood by the parent company. Ricoh continues to support the Pentax brand, even in these tough times.A new professional “flagship” camera, the K3-III, is scheduled to launch in early 2021. Following an impromptu meeting with a senior executive, you have been asked to explore the concept of the Sharing Economy as a potential business opportunity to increase the sales of the new camera.
The Assessment Task
This assignment comprises two main deliverables, a Critical Literature Review and a Concept of Operatons. These two parts are to be joined into a single, professional report by appropriate linking text. Should be Level 7 MBA standard.
Required :
1. Cover theoretical side of sharing economy and discuss factors promoting and Inhibiting sharing economy in detail.
2 Discuss the key concepts of Materialism and Planned Behaviour in the context of consumer goods.
3 Research the company’s key markets of Japan and the USA and at least one emerging market, such as India.
You may draw on relevant non-academic as well as academic sources to support your discussion, include one or two tables, providing Harvard style atleast 20 academic references. (60% of wordcount)
1) Develop an outline concept of operations for the new business unit (Flagship Camera K3-III), . Which market would you launch in first, and why?
2) Explain operating model and link with the revenue model of the new business unit (Flagship Camera K3-III).
The word count limit for this assessment is 1800 words (+/- 10%). In line with normal practice, tables, figures, references and appendices are excluded from this word count.
Learning Outcomes
On successful completion of this assessment, you will be able to:

• Recognise, analyse and critically reflect on key concepts, managerial frameworks and techniques available to operations managers.
• Desmonstrate conceptual and practical understanding of the opportunities and constraints that organisational characteristics place on operations managers and on operational decision making in the supply chain context.
• Demonstrate ability to relate theory to practice and to identify and proactively anticipate broader implications for selected issues across contexts.
   

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