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Consumer Behavior - Woolworths - Marketing Issue - Report Writing Assignment Help
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Consumer Behavior Report Writing Assignment Help
Task : Pitch the importance of understanding consumer behavior to an organization of your choosing. Imagine that you are a consumer behavior researcher. You work for a research organization that collects all the information about consumer behavior that we have covered in this subject (e.g. their decision making process, internal and external influences). Your role is to pitch your product (consumer behavior insights) to a potential client and demonstrate the value of the information you have collected. You will do this through a Report explaining the merits of understanding consumer behavior and identifying a problem or opportunity within the organization that can be solved using consumer behavior insights. And a Presentation where you present a campaign to address the issue / opportunity you identify in the report. Prepare a report outlining three things 1) Define and describe consumer behavior? (Use academic sources to support your claims). (2 paragraphs) 2) Explain why an understanding of consumer behavior is important for organizations (using examples from academic research and industry to support your claims). (egg- Coles, Woolworths, Apply the problem to a selected branch like Chadston Coles) 3) Identifying an organization of interest (this may be an organization you admire and / or would like to work for).- Create a consumer profile for the primary and secondary markets they target (based on information gathered from credible sources e.g. ABS). (Demographic, psychographics, geographic, behavior)
- Identify an issue they could solve using insights into consumer behavior (justify your choice). (Marketing issue)
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