Conceptual Illustration /Typography /Photography Assignment

Task

1. The South African energy crisis is an ongoing period of widespread national blackouts of electricity supply - It began in the later months of 2007 and continues to the present. As a result, selected brands have created possible solutions for the energy crises. As an Art Director, select one brand/product from the list below, and create an image-driven billboard (1840 x 520px) ad, using the provided taglines as a concept to be visually interpreted through illustration.

Brand Tagline

Anker Power House 200 = Charge Anywhere

Philips Battery Backup Lamp = Don’t get caught in the dark

Lenovo Go USB-C Laptop Power Bank = Power without boundaries

2. As an art direction student, grasping the interplay between conceptual visuals and written content in advertising is of utmost importance. Your assignment is to create three OOH posters advertisements, each measuring 866mm x 1214mm, for one of the specified brands. You should acquire or generate visual elements (images) and craft written headlines (copy) that seamlessly harmonize to effectively convey the intended concept or message across all three street pole ads.

• Red Bull 

• Play (energy drink)

• Score energy

3. Select one of the listed brands below, with words that form a descriptive benefit, and visually interpret the word or words using only letterforms and punctuation as typographic illustration for a A4 single page magazine ad. The resulting pictorial representation should parallel the common verbal meaning of the descriptive benefit for the selected brand/product.

Volvo = Safety

Duracell = Long Lasting

FedEX = Fast

4. Retailers are investing in smarter in-store technologies, and digital signage (LED display) is at the forefront. As an Art Director, select one brand/product from the list below, and create/direct a packshot image for an in-store LED display ad. Use the provided taglines as a concept to be visually interpreted for the packshot.

• Brut Spirit

• Axe Dark Temptation

• Adidas Ice Dive

• Exclamation Rebel

• Hoity Toity Belle

• De Luxe Cotty Whisper I’m love

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