Company’s Marketing Activities - Management Assignment Help

Assignment Task

Task

Assessment:

1). The goal of this assignment is to get you to be comfortable posting ‘thought leadership’ pieces online and building your personal brand as an emerging marketing professional.

2). Your task is to select a digital trend and give your analysis, evaluation, and point?of?view (POV) on how that trend would affect consumer behaviour and a company’s marketing activities.

3). Give an example of an organization or brand campaign that is taking advantage of this digital trend and share how that brand’s activities are leveraging this digital trend (well or not well according to your personal point of view).

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