Case Study on the Internationalisation of the Plastics Circle - Management Assignment Help

Assignment Task

Unit Learning Outcomes

· ULO3: Evaluate an organisation’s capacity to engage in international business activities with respect to its strategy and prevailing organisational environment.

· ULO4: Formulate recommendations for different types of business organisations to take advantage of international business opportunities in socially, culturally and environmentally responsible ways.

Assessment Task

Identify international opportunities and formulate recommendations for pursuing those opportunities in line with organisational capabilities and which are socially and culturally responsible. Using the organisation's brief, you should:

1. Identify the international business opportunities that you will pursue.

2. Develop recommendations for the company which includes addressing:

· The appropriate international strategy chosen (SWOT Analysis - Company's Internal and External environment)

· The entry mode chosen (Dunnings Eclectic Model (OLI Framework))

· The international organization design chosen (Porter’s 5 force model to analyze the industry)

· The international marketing strategy chosen

· The international human resource strategy chosen

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