Case Study of Google Merchandise Store - Management Assignment Help

Assignment Task

Task 

Part I: Case Study Google Merchandise Store

You will need to use Google Analytics to answer some of the following questions. Please sign-in to your Google Analytics Demo Account for the Google Merchandise Store. Remember, you will need to use your Google Account in order to access the demo account.

The Google Merchandise Store is planning for its June-July 2022 summer term. You are asked to devise a plan by filling out the template on the next page (Appendix 1).

For the Rationale to support the action column, please make sure that you provide the applicable info as follows:

i. the path to get to a particular metric (e.g., Conversions à Ecommerce à Product performance)

ii. the web address of a particular page or pages

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