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Business Research Methods - Socio Demographics - Questionnaire Development Assignment Help
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Business Research Questionnaire Development Assignment Help
Task : Design a questionnaire to address the following management problem. Conspicuous consumption is generally seen by many researchers as a process or means to achieve or maintain status and other social benefits, mainly through the consumption of luxury goods. As the relevant literature suggests, it may be an instrument of signalling. Literature provides enough evidence to show that consumers get into conspicuous consumption of status products to improve their social standings, with peer pressure and social comparisons being two key influencing factors. It can also be a matter of self-fulfilment or just serve as a means to fill social voids. Conspicuous consumption patterns depend not only on personal traits of the consumers, but also on the surrounding socioeconomic and cultural background. However, there is a lack of research concerning conspicuous consumption generally and of travellers in particular. The Department of Consumer affair decided to commission research to get a better understanding of the factors such as- socio demographics,
- cultural values,
- shopping motivation and
- experience that influence the future behavioural intention of conspicuous consumption of Australian domestic and international travellers.
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