BUS5SMM: Marketing- Report Writing Assignment

Internal Code: MAS783

Report Writing Assignment:

Question: Conduct a marketing analysis of Haigh’s Chocolates. 1. Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices - environment, society, resources use, etc . 2. Analyse the main products, services, suppliers and customers of the company. 3. Describe the following marketing strategies used by the company A. pricing (10%) B. promotion (10%) C. distribution (10%) 4. Compare the marketing mix to its competitors (10%) 5. Make recommendations for improvement of marketing mix for product(s) to become more competitive - Include relevant sustainability aspects (20%) 6. Your recommendations and conclusions based on your analysis