BUS5PB - Principles of Business Analytics Assignment

Assignment Task

Task 1 

Read and analyse the following case study to provide answers to the given questions. Chelsea is a lead consultant in a top-level consulting firm that provides consultant services including how to set up secure corporate networks, designing database management systems, and implementing security hardening strategies. She has provided award winning solutions to several corporate customers in Australia. In a recent project, Chelsea worked on an enterprise level operations and database management solution for a medium scale retail company. Chelsea has directly communicated with the Chief Technology Officer (CTO) and the IT Manager to understand the existing systems and provide progress updates of the system design. Chelsea determined that the stored data is extremely sensitive which requires extra protection.

Sensitive information such as employee salaries, annual performance evaluations, customer information including credit card details are stored in the database. She also uncovered several security vulnerabilities in the existing systems. Drawing on both findings, she proposed an advanced IT security solution, which was also expensive due to several new features. However, citing cost, the client chose a less secure solution. This low level of security means employees and external stakeholders alike may breach security protocols to gain access to sensitive data. It also increases the risk of external threats from online hackers.

Chelsea strongly advised that the system should have the highest level of security. She has explained the risks of having low security, but the CTO and IT Manager have been vocal that the selected solution is secure enough and will not lead to any breaches, hacks or leaks.

a) Discuss and review how the decision taken by the CTO and IT Manager impacted the data privacy and ethical considerations specified in the Australia Privacy Act and ACS Code of Professional Conduct and Ethics 

b) Should Chelsea agree or refuse to implement the proposed solution? Provide your recommendations and suggestions with appropriate references to handle the conflict. 

Task 2

There is a case study provided and you are required to analyse and provide answers to the questions outlined below. Josh and Hannah, a married couple in their 40’s, are applying for a business loan to help them realise their long-held dream of owning and operating their own fashion boutique. Hannah is a highly promising graduate of a prestigious fashion school, and Josh is an accomplished accountant. They share a strong entrepreneurial desire to be ‘their own bosses’ and to bring something new and wonderful to their local fashion scene. The outside consultants have reviewed their business plan and assured them that they have a very promising and creative fashion concept and the skills needed to implement it successfully.

The consultants tell them they should have no problem getting a loan to get the business off the ground. For evaluating loan applications, Josh and Hannah’s local bank loan officer relies on an off-the-shelf software package that synthesises a wide range of data profiles purchased from hundreds of private data brokers. As a result, it has access to information about Josh and Hannah’s lives that goes well beyond what they were asked to disclose on their loan application. Some of this information is clearly relevant to the application, such as their on-time bill payment history. But a lot of the data used by the system’s algorithms is of the kind that no human loan officers would normally think to look at, or have access to - including inferences from their drugstore purchases about their likely medical histories, information from online genetic registries about health risk factors in their extended families, data about the books they read and the movies they watch, and inferences about their racial background. Much of the information is accurate, but some of it is not.

A few days after they apply, Josh and Hannah get a call from the loan officer saying their loan was not approved. When they ask why, they are told simply that the loan system rated them as ‘moderate-to-high risk.’ When they ask for more information, the loan officer says he does not have any, and that the software company that built their loan system will not reveal any specifics about the proprietary algorithm or the data sources it draws from, or whether that data was even validated. In fact, they are told, not even the developers of the system know how the data led it to reach any particular result; all they can say is that statistically speaking, the system is ‘generally’ reliable. Josh and Hannah ask if they can appeal the decision, but they are told that there is no means of appeal, since the system will simply process their application again using the same algorithm and data, and will reach the same result. Provide answers to the following questions based on what we have studied in the lectures. You may also need to conduct research on literature to explain and support your points.

a) What sort of ethically significant benefits could come from banks using a big-data driven system to evaluate loan applications?

b) What ethically significant harms might Josh and Hannah have suffered as a result of their loan denial? Discuss at least three possible ethically significant harms that you think are most important to their significant life interests. 

c) Beyond the impacts on Josh and Hannah’s lives, what broader harms to society could result from the widespread use of this loan evaluation process? 

d) Describe three measures or best practices that you think are most important and/or effective to lessen or prevent those harms. Provide justification of your choices and the potential challenges of implementing these measures.

This BUS5PB - Business Management Assignment Help has been solved by our Business Management Experts at My Uni Papers. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.