BSBMKG413 : Undertake Marketing Activities - Management Assignment

Internal Code : MAS825

Management Assignment

Questions : Q1. List 4 different types of promotional activity. Q2. For 2 of the activities listed in Question 1, list 2 advantages and 2 disadvantages. Q3. When making pricing decisions, you should consider your target market, product costs, competition prices and business objectives. Q4. You should consider a combination of cost-based, demand-based and competition-based pricing. Q5. From the list below, select (tick) the four promotional activities which would be the most effective in bringing a fast food business to the attention of the target market. Q6. From the list below, select (tick) the four promotional activities which would be the most effective in bringing an online business to the attention of the target market. Q7. In a medium sized company list 3 job roles you could consult with in determining marketing objectives. Q8. When planning promotional activities, is it important for time lines and costs to be realistic and within budget? Why or why not? (1.4, 3.4, RK3) Q9. What business documents clarify the roles and responsibilities of personnel working on marketing activities? Q10. Why is it important to conduct yourself in a professional manner at work and at networking events? Q11.  Identify 5 different marketing activities. Q12.What are the main reasons organisations market their products and services?