BSBLDR812: Develop and Cultivate Collaborative Partnerships and Relationships Assessment

Assessment

Executive Summary

Briefly introduce both companies and the purpose of the joint venture. Highlight the target market, value proposition, and anticipated benefits. Summarise key financial projections and success metrics.

IT Specialist TechSolve partners with Zendesk (a customer service platform) to provide 24/7 IT support for SMBs as they do not have in-house resources. The venture efficiently combines TechSolve’s technical capabilities with Zendesk’s scalable support infrastructure. Target Market: Small and Medium Size Business sector is expanding and searching for budget-friendly, dependable IT service. Partner Promise: Scalable support, remote access and resolution Expected Outcomes: 20% reduction in ART, 25?crease in hold times, 10% increase on CSAT. Financials: Earnings are on a profit-sharing basis with a tiered pricing structure; in Year 1, it is anticipate that 15% profit growth will occur.

Business Opportunity

 Define the specific market gap or opportunity the joint venture will address.

Explain how the combined skillsets of the IT company and call centre create a unique advantage. Discuss the target customer segments and their needs. Include benefits over present business practices.

Service/Solution Offerings

Describe the specific services or solutions the joint venture will offer. Explain how IT and call centre expertise will be integrated to deliver value. Include details on technology, processes, and staffing for these services.

Marketing & Sales Strategy

Outline the joint venture's approach to brand development and marketing. Explain how the venture will reach and acquire target customers. Detail sales channels and processes to be adopted.

Management & Operations

Define the joint venture's organisational structure, including key roles and responsibilities. Describe the decision-making process, communication channels and feedback processes for evaluating the health of the business partnership. Identify legal framework and processes for partnership activity.

Brief Summary of Assessment Requirements

The assessment requires developing a well-structured business proposal for a joint venture between an IT company and a call centre. The key sections to be covered include:

1. Executive Summary

• Introduce both companies and the purpose of the joint venture.
• Identify the target market and the value proposition.
• Highlight expected benefits and success metrics.
• Summarise financial projections.

2. Business Opportunity

• Explain the specific market gap the joint venture addresses.
• Show how the combined capabilities of both companies create competitive advantage.
• Identify the target customers and their needs.
• Highlight benefits compared to current industry practices.

3. Service/Solution Offerings

• Describe the services the joint venture will offer.
• Explain how IT expertise and call-centre support will integrate.
• Include key technologies, staffing, and operational processes.

4. Marketing & Sales Strategy

• Define branding, promotional strategies, and customer acquisition methods.
• Identify sales channels and the end-to-end sales process.

5. Management & Operations

• Outline the organisational structure, key roles, and responsibilities.
• Explain decision-making processes and communication channels.
• Identify legal frameworks and operational guidelines for partnership activity.

How the Academic Mentor Guided the Student (Step-by-Step Approach)

Step 1: Clarifying the Purpose of the Assessment

The mentor first ensured the student understood what the assessment aimed to achieve creating a comprehensive business case that demonstrates strategic, operational, and financial understanding of a joint venture.
The mentor explained the expected tone, structure, and logic flow of each section.

Step 2: Interpreting the Executive Summary Requirements

The mentor guided the student to:

• Introduce both companies (TechSolve and Zendesk).
• Clearly state the purpose of the joint venture.
• Identify the target market (SMBs needing affordable IT support).
• Highlight anticipated outcomes (reduced ART, improved CSAT, profit growth).
• Summarise financial expectations.

This helped the student write a concise yet complete executive overview.

Step 3: Identifying the Business Opportunity

The mentor helped the student:

• Analyse the current SMB support landscape.
• Identify a market gap lack of reliable, budget-friendly IT support for small businesses.
• Connect how TechSolve’s IT capability + Zendesk’s support infrastructure creates a unique advantage.
• Define customer pain points and value improvements over current practices.

The student learned to link the opportunity to real operational needs.

Step 4: Developing the Service/Solution Offering

The mentor explained how to describe both technical and support services clearly:

• 24/7 remote IT support integrated with scalable call centre operations.
• Use of remote-access tools, helpdesk platforms, and tiered support structures.
• Staffing requirements and the workflow from ticket creation to resolution.

This taught the student how to show operational integration between two organisations.

Step 5: Building the Marketing & Sales Strategy

The mentor guided the student to:

• Define branding and positioning strategies.
• Identify digital and offline marketing channels.
• Describe lead-generation processes and customer onboarding.
• Outline the pricing tiers and sales funnel.

The student learned to connect customer needs with communication and acquisition tactics.

Step 6: Structuring Management & Operations

The mentor supported the student in:

• Designing a partnership hierarchy and role chart.
• Establishing decision-making rules, escalation paths, and performance review cycles.
• Outlining legal frameworks profit-sharing agreements, service-level commitments, compliance obligations.
• Highlighting communication channels and reporting mechanisms for smooth operations.

This helped the student demonstrate understanding of business governance in joint ventures.

Step 7: Refining and Aligning the Final Output

Lastly, the mentor reviewed the draft with the student to ensure:

• Logical flow between sections
• Accurate representation of the joint venture
• Clear linkage between opportunity, solution, and outcomes
• Professional tone and assessment-ready structure

Final Outcome and Learning Objectives Achieved

Outcome

The student produced a complete, structured, and professional business case covering all assessment requirements. The output clearly described the joint venture’s purpose, opportunity, service offerings, strategy, and operational structure. Each section demonstrated strong business reasoning and alignment with the given assessment brief.

Learning Objectives Achieved

Through the guided process, the student successfully learned to:

1. Break down a business assessment into key components
2. Analyse market gaps and articulate a compelling business opportunity
3. Develop integrated service offerings combining multiple capabilities
4. Design marketing and sales strategies aligned to target customer segments
5. Build an operational framework including roles, processes, and legal considerations
6. Summarise complex business ideas in a clear, concise executive summary
7. Structure a professional business proposal that meets academic requirements

Get Your Reference Sample And Secure a Fresh, Plagiarism-Free Assignment

Need clarity on how to structure your academic work? Our sample solution is available for you to download and use as a learning guide. It demonstrates the correct format, academic tone, and depth expected in a high-quality assignment.
However, please remember that this sample is for reference and study purposes only. Submitting it as your own work may lead to plagiarism penalties, so use it responsibly to understand the style not to copy.

If you prefer a fully original, tailored assignment written exactly according to your topic, university guidelines, and deadline, our expert academic writers can help. Every custom solution is created from scratch, properly referenced, and delivered plagiarism-free to ensure academic safety and peace of mind.

Why Order a Fresh Custom Solution?

• 100% original work written exclusively for you
• Plagiarism-free with a detailed authenticity check
• Structured, formatted, and aligned with academic standards
• Subject specialists for every field
• Fast delivery with assured quality

Download Sample Solution              Order Fresh Assignment