BO1BSRE301: Kent Institute-Business Strategy-Report Writing Assignment

Internal Code: MAS683

Report Writing Assignment:

Question: The report will analyse the internal business and its external operating environment and will make a conclusion about the performance and outlook of the company.The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction;Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro);Conclusion; Bibliography and Appendix.Appropriate facts and figures on the market and competitors must be included, as well as appropriate and relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported statements.