BMO6630: Full Service Carriers (FSCs) and the Low Cost Carriers (LCCs) - Business Management

Internal Code: MAS6354

Business Management:

The airline industry is currently facing many challenges, one of which is the level of competition between the Full-Service Carriers (FSCs) and the Low-Cost Carriers (LCCs). The rapid growth of LCCs is adding to that competitive environment, especially with an increase in demand for low-cost travel. The Department of Infrastructure and Transport decided to commission research to get a better understanding of the factors such as brand image, experience quality, the satisfaction that influence future behavior intention of FSCs and LCCs customers. A quantitative method research will be applied using a questionnaire survey with FSC and LCC customers.