Highlights
Instructions
In this section you will examine one marketing claim advertised for your chosen product from a scientific perspective. The aim of this assignment is to find out- is the truth getting in the way of a good story? In your essay you will need to describe the mechanism by which the active ingredient affects metabolism, including the biochemical pathways involved. You will need to provide at least three peer-reviewed scientific sources regarding the effectiveness of this ingredient as a supplement, review their findings and comment about the methodologies used in the studies. This section must include conclusions regarding one marketing claim as reviewed in Part I of the assignment.
Case Study
Mahi is a 21-year-old female, studying a Bachelor of Biomedical Science and is in her 3rd year of university. She is of south Asian background and currently lives with her family. She struggles with insulin resistance as type 2 diabetes runs in her family for multiple generations. She is 164cm tall and weighs 95kgs with a BMI of over 35. With a BMI of over 35 Mahi is considered obese. To change this Mahi has been recommended to eat a high protein diet in conjunction with a well-balanced exercise routine. Mahi also suffers from bloating and digestion issues. To aid with weightless, lean muscle building and boost energy levels, Mahi has decided to add Blessed Plant protein to her diet as she finds it hard to reach her protein intake goal every day.
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