Scenario Overview

Following a networking event, Diversity and Inclusion consultant Grace Kim has approached you to lead a strategic project with the Australian Football League (AFL). This partnership is a major opportunity for Global Innovations Management, a consultancy specialising in helping small and medium businesses grow. Grace aims to impress her AFL contact, so the quality of this research project is critical.

The AFL is entering a period of expansion. With the Tasmanian team joining soon, another new franchise is expected to follow. To prepare, the AFL Diversity Team requires research outputs that explore local issues in potential markets.
Two possible expansion locations have been identified:

• Canberra (ACT)

• Darwin (NT)

Your task is to produce a research report focusing on one of these locations.

Project Deliverables 

This project includes three assessment milestones:

1. Project Plan with Annotated Explanations

2. Response to a Request for Research (RFR)

3. Presentation + Handout for Stakeholder Meeting & Reflection on Project Plan

You are currently completing: Assessment 2 – Request for Research (RFR).

Request for Research

Your research will support the AFL Diversity Team as they evaluate the next expansion site. Choose one of the following questions.
Your report must focus on either Canberra OR Darwin, not both.

Organisational Structures & The Peek Rule

The Peek Rule states: No person subject to the Rules and Regulations shall act towards or speak to any other person in a manner, or engage in any other conduct which threatens, disparages, vilifies or insults another person … including but not limited to, a person's race, religion, colour, descent or national or ethnic origin, disability, sexual orientation, gender identity.

Task:

• Describe the development of the Peek Rule.

• Identify and explain three challenges a new club in Darwin OR Canberra may face regarding the implementation of this rule.

• Discuss how these challenges relate to organisational structures and influence behaviour.

• Explain how these challenges can be addressed in alignment with the Peek Rule.

Racism, Culture & Inclusion in a New AFL Club

The AFL has a long, ongoing struggle with racism, with mixed success.

Task:

• Identify two or three major challenges a brand-new club in Darwin OR Canberra may face in building an inclusive culture.

• Explain why these are challenges.

• Suggest realistic, context-specific solutions.

• Link recommendations to organisational communication, culture-building mechanisms, and local community context.

Research Report Requirements

• Word count: 2000 words (±10%)

• Minimum references: 12 (academic + credible industry/government sources)

• Reference style: APA

• AI-generated content NOT permitted

• Must follow the Research Report Style Guide

Required Research & Writing Steps

1. Decide

Choose:

• Question 1 or Question 2

• Location: DarwinorCanberra

2. Research

Investigate:

• Demographics

• Cultural diversity

• Local identity

• Social issues

• Indigenous population dynamics

• Sporting culture and community engagement

3. Analyse

Use your research to form arguments, identify challenges, and justify solutions.

4. Structure

Follow the Research Report Structure:

• Title page

• Executive summary

• Introduction

• Discussion (answers to the chosen question)

• Recommendations

• Conclusion

• Reference list

5. Feedback

Opportunity provided in class/workshops to receive feedback on your report plan before submission.

Marking Guide 

Communication Strategies 

• Advanced use of inclusive communication and cultural principles

• Sensitivity to cultural contexts

• Innovative and appropriate strategies

• Alignment with the AFL scenario

Conflict Resolution & Organisational Culture 

• Strong understanding of organisational culture and structures

• Clear explanation of how cultures are built

• Well-supported strategies for conflict management

• Accurate alignment with scenario specifics

Adaptability & Responsive Communication

• Demonstrates understanding that research is not isolated

• Strategies consider external influences

• Responses are contextually appropriate and flexible

Professional Communication & Structure

• Excellent organisation and structure

• Accurate application of Style Guide

• Clear, professional academic writing

• Strong control of grammar, spelling, and language

• Complete inclusion of all report elements

Brief summary of assessment requirements 

Assessment: Request for Research (RFR) : Assessment 2
Context: Global Innovations Management → research for AFL Diversity Team on new franchise location (choose CanberraorDarwin).
Length & format: 2,000 words (±10%); formal research report using the provided style guide (title page, executive summary, introduction, discussion, recommendations, conclusion, references).
Sources & referencing: Minimum 12 credible references (academic + industry/government); APA style.
Content choice: pick one question only:

• Question 1 : Organisational Structures & the Peek Rule: describe the Peek Rule’s development; identify 3 implementation challenges for a new club in the chosen location; link those challenges to organisational structures and behaviour; propose aligned solutions.

• Question 2 : Racism, Culture & Inclusion: identify 2–3 major inclusion challenges for the new club; explain why they are challenges; propose realistic, context-specific solutions linked to organisational communication, culture-building and community context.

Assessment essentials (key pointers that must be covered):

• Clear statement of chosen question and location.

• Local context evidence: demographics, Indigenous population dynamics, cultural identity, social issues, and sporting culture.

• Critical analysis (not just description): tie local context to organisational risk and opportunity.

• Practical, evidence-based recommendations tailored to the AFL and the specific location.

• Demonstrated knowledge of the Peek Rule / anti-racism policy (if Q1 chosen) or of inclusive practice theories and mechanisms (if Q2 chosen).

• Professional report structure, polished academic writing, correct APA referencing.

• No AI-generated content.

How the academic mentor guided the student 

Below is the sequential mentoring process the student followed, with the mentor’s actions and the reasoning behind each step.

1. Clarify scope & choose question + location

Mentor action: Reviewed both questions and compared Canberra vs Darwin on cultural composition, Indigenous presence, and likely social risks.
Student task: Select the question and location that best match prior knowledge and available data.
Rationale: Keeps report tight and researchable within the word limit.

2. Create a focused research plan

Mentor action: Helped the student produce a 1-page plan (research objectives, keywords, data sources, timeline, and minimum 12 source targets).
Student task: Commit to datasets (ABS, local government reports), AFL policy docs, peer-reviewed literature on organisational culture and inclusion.
Rationale: Ensures evidence base and avoids last-minute searching.

3. Targeted literature & data collection

Mentor action: Suggested high-value sources and search strategies (major journals, government stats, AFL releases, local media for community sentiment). Emphasised recording citations immediately.
Student task: Gather demographic figures, Indigenous community profiles, examples of AFL diversity incidents and existing Peek Rule commentary, plus theory on change management and inclusive communication.
Rationale: Raw evidence supports credibility and enables applied recommendations.

4. Analytical framing: linking local context to organisational risk

Mentor action: Taught how to move from description → analysis: map local factors (e.g., urban vs remote, Indigenous representation, community attitudes) to organisational structures (governance, recruitment, match-day operations).
Student task: Produce a short analytic matrix showing "Local factor → Organisational implication → Evidence".
Rationale: Shifts the report from narrative to policy-relevant argument.

5. Drafting the report structure & argument flow

Mentor action: Provided a report skeleton aligned with the Style Guide and the marking rubric (what to place in executive summary, what to prioritise in Discussion, how to format Recommendations).
Student task: Draft each section to the skeleton, ensure each paragraph has a clear claim + evidence + link back to AFL context.
Rationale: Ensures readability and marks alignment.

6. Develop realistic, context-specific recommendations

Mentor action: Co-developed recommendations using the “SMART + culturally anchored” formula (Specific, Measurable, Achievable, Relevant, Timebound + culturally safe). Examples: governance changes, community advisory boards, targeted recruitment, culturally competent training, rapid incident response protocols aligned with the Peek Rule.
Student task: For each recommendation include implementation steps, responsible actors, and simple indicators of success.
Rationale: Assessors look for practicable, testable solutions : not abstract ideals.

7. Critical self-review against marking criteria

Mentor action: Ran a checklist mapped to the rubric: inclusive communication, conflict resolution, adaptability, and professional presentation. Gave line-by-line feedback on clarity, cultural language, and referencing.
Student task: Revise, tighten word count, polish APA references, and prepare final proofread.
Rationale: Improves scoring across criteria and reduces technical penalties.

8. Final quality check & submission readiness

Mentor action: Verified word count, number/type of references (≥12), Style Guide compliance, and that AI was not used. Conducted last pass for tone (respectful, culturally sensitive).
Student task: Final submission to LMS.
Rationale: Ensures administrative and academic compliance.

How the outcome was achieved

• Focused selection: Student chose one question and one location after guided analysis of fit and feasibility.

• Evidence base built: Minimum 12 high-quality sources collected (ABS/local council data, AFL policy docs, peer-review journals, Indigenous health/community reports).

• Analysis to recommendations: Local context mapped to organisational structures; three clear challenges (Q1) or two/three inclusion challenges (Q2) were analysed and addressed with concrete interventions (policy, operational, training, community partnership).

• Report quality: Structured per Style Guide with executive summary, clear discussion, justified recommendations, polished APA references, and professional tone.

• Rubric alignment: Each recommendation explicitly tied to marking criteria (communication strategies, conflict resolution, adaptability, professional presentation).

Learning objectives covered

1. Contextual research & evidence synthesis : locating and using demographic, policy and scholarly data to inform organisational recommendations.

2. Critical application of policy (Peek Rule) or inclusion frameworks : explaining how high-level rules translate into day-to-day organisational practice.

3. Organisational analysis : linking local culture/identity to structures, governance and behaviour.

4. Designing practical interventions : creating actionable, culturally safe strategies with implementation steps and metrics.

5. Professional research reporting : producing a formal research report that meets academic standards (structure, referencing, clarity).

6. Ethical & culturally sensitive communication : using inclusive language and centring Indigenous and local perspectives where appropriate.

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