Highlights
GROW: Using Artificial Intelligence to Screen Human Intelligence
Masahiro Fukuhara, founder and CEO of Tolcyo-based people analytics startup Institution for a Global Society (IGS), took a break from poring over data to question how it could best be used. In the seven years sthce Fukuhara had found. IGS, its solution for evaluating job candidates — "GROW" — had grown quicldy, and the wide range a ways clients used it both excited and concerned him. GROW, an iOS and Android app (Exhibi( 1), consisted of two proprietary components: a competency assessment and a personality assessment. To assess competencies, GROW employed a peer-feedbadc tool to reveal 25 specific competencies that IGS had chosen based on extensive social science research (Eithibit 2). To assess personality, GROW employed a gamified version of the implici(-Association Test (IAT), an estabthhed assessment of hidden biss in social psychology, that individuals could play on mobile devices (1Exhibit 3). While neither component was particularly novel, what GROW did with them was: it used artificial intelligence (Al) teaming algorithms to analyze every speck of assessment data from both the canthda. and the evaluators, looldng for patterns to improve its ability to accurately screen candidates over time (Exhibit 4). In place of human "intuition," GROW used "big data" — disparate dais points across many people — to develop a scientific, objective, and constantly improving engine to recruit, screen, and develop human capital. So far, it seemed to work. For example, th a test of GROW, one client had both i. HR professionals and GROW evaluate the same 200 students. GROW not othy surfaced nearly the same top 50 candidates (the two lists were statistically indifferentiable), but more importantly, it did so with specific data-based a. competency-based justifications. As of June 2017, GROW had 74,000 users, including students at both prestigious and lesser-lcnown universities. Clients included Mitsubishi Corporation, All Nippon Air' ways (ANA), Septeni, DeNA, Rakuten, AXA, and many others. Even govemment entities lilce Japan's Ministry of Economy, Trade, 4c Industry (MESS) and the United Arab Emfrags were getting involved.
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