Analysis of Financial Performances of Firms - Investment Decision - Finance Assignment Help

Assignment Task :

Comparative analysis of financial performances of firms and investment decision

The case in hand: You are a financial analyst. A person with minimum or no financial knowledge approaches you to get some help regarding his/her investment plan. He selects two firms and wants to know which firm he should invest in. As a financial analyst, your responsibility is to advise the person as to which firm s/he should invest.

How to proceed:

1. Download financial statements/data of two firms/companies for at least five years.
2. Analyze each company’s following financial performances for five years (at least)

• Leverage
• Asset utilization
• Liquidity
• Profitability
• Cash flow

3. Make a comparative analysis of each firm’s financial performances in the light of the above criteria

4. Make a recommendation as to which firm is better for investment.

The assignment should have the following sections:

1. Executive summary: Summarise the whole report to reflect the problem and findings of the report.

2. Introduction: In this section briefly discuss the importance/significance of financial statement analysis for investment purposes and introduce the case.

3. Identification of the issues: This section should include the problem in hand, that is, what the report is going to do/analyze and why. In doing so you must discuss the nature of the businesses of the selected firms. This will help comparing the ratios/performance indicators of the selected firms.

4. Financial analysis: In this section show your calculations of the ratios and performance indicators (mentioned above) of two firms and discuss their relative strengths and weaknesses.

5. recommendations: In this section make your recommendation based on the analyses made in section (3).

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