Analyse the Current  Market Situation - Management Assignment Help

Assignment Task:

Task:

Building on the information and insights you have gained from Assessment One, where you are performing an audit on the digital media currently being used by your organisation, here you are expected to develop a profile of your organisation strengths and weakness,  consider the market conditions and the impact of these factor on your organisation and finally create a profile of your typical consumer known as the buyer persona and construct a diagram of the their likely consumer journey.  You will present your findings and analysis in a report (2500 quality words).
You are expected to include in your report the following theory and applied market-based evidence:

  Analysis of the market, your organisation and your "typical consumer"  

1. Analyse the current  market situation and your organisation's internal situation:
o Internal organisational review using the SWOT framework, and 
o External market conditions using PESTLE framework with evidence from the current market (e.g. current media stories) and the impact of these macro factors on your organisation.

2. Create your Buyer Persona and draw your consumer buying journey

. First, you need to:
o  Identify and profile your typical consumer audience – Be sure to develop your buyer persona based on psychographics, benefits sought and demographics and their likely roles (as per the buyer persona model). You need to include market based data as evidence to justify your profile. Be sure to gather data from valid and relevant secondary sources (e.g. Australia Bureau of Statistics, Roy Morgan, Euromonitor etc)

o Please use Table 4.1 (Heinze et al., 2017 p.95) as the basic template for you profile.
o Pleases include a map of a buyer's journey (Heinze et al 2017,pp 80-82 - section 3.4).

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