Aldi Case Study-Reflecting Writing - Management Assignment Help

Assignment Task

1. Aldi case study

Corporate strategy is largely focused on where to compete and the scope/growth of the firm. Business, or business unit, strategy is about how to compete. Aldi is a facsinating company in terms of their business strategy and the decisive choices they have made regarding how they compete. Please consider:

•  What type of strategy is Aldi pursuing? Describe some examples that support your view

2. Bledslow case

Developing a good strategy is one thing. Making sure that the strategy is carried out effectively is another. Hence, strategy implementation is critical to strategy success, yet sadly is overlooked too much of the time. Please consider:

• Bledslow case link here: Bledslow case.docx
• Given that Bledslow needed to, and did, change their strategy; develop an implementation pathway for the new strategy based on the framework discussed in the lecture and the lecture slides.

3. Country Entry

Making a decision to expand internationally is only part of the strategy equation and should be based on a sound examination of a company's internal position (e.g. cash flow, capabilities, willingness to commit to new markets). Which country to enter is also a key and necessary focus? For this exercise, please consider:

1. Individual exercise:
2. Conduct some independent research on Freedom Furniture
3. Freedom Furniture is considering expanding their business into either Indonesia or Canada.
4. Discussion questions:
   • Which country should Freedom enter? Why? Please rely on materials provided for the session, and particularly the CAGE framework.
   • Which type of entry mode should they employ to enter your chosen county? Why? Please rely on materials provided for the session.

We encourage you to conduct some independent research, such as market demand for furniture in the respective countries, key sales channels for furniture, etc.

4. Reflection on journey of learning Business and Strategy Policy

We recognise that this unit covers much territory and that there was much to learn. Please consider reflecting on the journey.

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