Activity Tool Description Responsibility Budget - Marketing Assignment Help

Assignment Task

Your task
Individually, you are required to create a 5-page implementation schedule with suitable metrics to identify the activities needed to achieve the objectives you established in your strategic marketing plan (the second assessment in this subject).
Assessment Description
The purpose of this individual assessment is to foster students’ ability to construct, evaluate and communicate a strategic marketing plan. Students will demonstrate comprehension of the nature, scope, and processes of strategic marketing by using marketing concepts to analyse and evaluate external and internal environments.
Assessment Instructions
Individually, you are required to develop an implementation schedule that identifies the activities, timeframes and resources required to achieve the objectives you identified in your strategic marketing plan. In developing this schedule, you must identify marketing metrics that you will use to measure the marketing plan’s performance and identify potential risks and likelihood of success. More specifically, the 5-page implementation schedule should include the following:

1- A summary of your marketing strategy/s (half a page)

2- Potential risks (half a page)

3- Exploration of potential risks to your marketing plan.

4-Identification of potential laws and regulations that require compliance.

5-Exploring options to avoid risk occurring. 

6- Comprehensive list of short-term activities (with twelve months), please put them into a table

that has the following columns:

• Activity Tool Description Responsibility Budget
• Timeframe Metrics
• e.g., Redesign
• of Google
• Advertising to
• focus on
• promoting
• eCommerce
• platform
• Google
• ads
• Marketing
• Manager
• Marketing
• Coordinator
• Digital agency
• 50,000 3 months Return on
• marketing
• investment
• After you have filled out this table, you must summarise the key points of this schedule. 

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