A Comprehensive Analysis and Strategic The E-commerce Assignment

Assignment Task

E-commerce 

ABC Tech Solutions is an e-commerce company facing challenges in customer retention and user experience on its online platform. The company has identified the need for enhancements to its e-commerce platform to stay competitive in the market and improve customer satisfaction.

You are a Business Analyst tasked with conducting an analysis of the current e-commerce platform, understanding customer pain points, and proposing strategic enhancements to address these issues.

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