A Brand Narrative Marketing Mix Principle and Activity - Management Assignment Help

Assignment Task

Task

You are required to use the marketing principles and activities outlined in the build stage of the Co-create | Build | Engage (CBE) process. Specifically, your report should feature: a brand narrative, marketing mix (product, price, place and promotional considerations), the hourglass and a customer journey map. You must complete this assignment on the same business case that you used for Assignment 1.
    

Task
1- Follow these instructions carefully to help me review your work in the most constructive form possible.

Include a TITLE page

• Reference list, in-text referencing and images are not included in the word count. Tables will also not be included in your word count.
• Images: Make sure that all your pictures, figures and tables are included in the main body of the report if you decide to use them.
• Appendices: Do not attach any appendices.
• All readable fonts are welcome.

Proofread your work carefully. Share it with a colleague or friend that can give you some feedback or point out grammar and spelling errors.

OUTLINE:

• Brief description of your organisation
• Brand narrative
• Your persona from A1 (image only)
• Marketing mix (product, price, place and promotional strategy)
• Marketing hourglass
• Customer journey.

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