7MK002: Marketing Management - Jaguar Land Rover Ltd - Report Writing Assignment Help

Internal Code : 3HGH

Marketing Management Report Writing Assignment Help

Case :  Jaguar Land Rover Ltd (JLR) JLR has been transformed in the ten years since it was acquired by Tata Motors (India) and today has sales of £25bn and employs 43k staff worldwide. Under CEO Ralph Speth JLR has invested £3bn/annum in new model development to produce a market-leading range of Jaguar and Land Rover vehicles. The launch of the Jaguar I-PACE in 2018 offers new marketing opportunities for JLR. This is Jaguar’s first electric powered SUV offering high performance luxury motoring with 0-60mph in 4.5s, a top speed of 124mph and range of 292 miles (WLTP). Prices are £60-80k but are eligible for the government’s plug-in car grant (PiCG). Fuel costs are approx. 2p/mile with additional zero emissions tax advantages. Task: 1 You have been appointed as an external Marketing Consultant to JLR and have been asked to prepare a three-year marketing plan (2019-2021) for the I-PACE in the UK market You are required to produce a summary and analysis of the current marketing environment for the Jaguar I-PACE in the UK market. LO1  Task: 2 Identify two new target market segments for the Jaguar I-PACE in the UK market. This must include justification for the selection of each target market, customer profiling and market positioning versus the competition. LO2  Task: 3 Develop a clearly differentiated marketing mix for each of the target markets identified in Task 2. This must include marketing objectives, strategy and control sections for each marketing mix. All recommendations must be fully justified. LO2, LO3 

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